Nectar Launches AI Agent for Finding and Collaborating with Creators
Creator Agent is available worldwide and helps brands search for creators on Instagram and TikTok, connect with them, manage campaigns, and track results.
Nectar has released Creator Agent, a tool that automates part of the workflow with content creators. The company was founded by sisters Misbah and Farah Uraizee, former Meta employees, and uses AI agents to manage social media, customer interactions, moderation, and partnerships with creators.
The system scans over 300 million profiles and generates lists of potential partners, including small creators with growing audiences. It analyzes videos, publication themes, and previous advertising integrations, as well as assesses brand safety based on context rather than just keywords. As creators gain popularity, the service may include them in new recommendations.
After selecting a candidate, the agent can draft and send a message in the brand’s style, create a dedicated page for collecting creator data, and assist with contracts, product shipments, and logistics. It also stores the history of correspondence and interactions so companies do not have to maintain such records in spreadsheets. An additional feature offers personalized messages or gifts for significant personal events in creators’ lives—such as engagements, childbirth, or completing a marathon.
Creator Agent already works with creators on Instagram and TikTok. Nectar plans to integrate it via the Model Context Protocol with Claude, ChatGPT, Gemini, Copilot, and companies’ own AI agents. In May, Nectar raised $30 million in a Series A round led by Menlo Ventures and Anthology Fund—a joint initiative with Anthropic.
