Netflix Tests AI Recommendations That Account for Users' Moods
Netflix has begun gradually rolling out AI Discover, an experimental tab for more precise series recommendations.
In the first version, users select topics from a carousel and can then adjust recommendations by indicating their attitude toward specific titles. The tab is marked with a red pulsating icon and currently offers only series, excluding films.
According to a company representative, AI Discover uses a new data processing layer that responds to user queries in real time and continues to learn. Netflix will gradually test different versions of the feature, so its final format has not yet been determined.
The company stated that feedback in AI Discover will not be used by executives to make decisions about content production. The feature was developed in-house at Netflix separately from the basic search function, for which a partnership with OpenAI was previously announced.
