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Advertising for Loans and Microloans in Uzbekistan Must Include Risk Warnings

Law No. ZRU-1187 has amended the rules for advertising financial services: risk warnings for loans and microloans must occupy no less than 10% of the advertising space or airtime.

11 Nov, 14:15Read in Russian

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Law No. ZRU-1187 dated 10.11.2026 introduced amendments to the Law "On Advertising" and entered into force on the same day. The new norms aim to protect consumers of financial services.

Advertising for financial services must warn that their use and failure to fulfill debt obligations may entail financial risks. For advertisements of loans and microloans, such a warning must occupy no less than 10% of the advertisement's area or airtime.

Additionally, information on improving the insurance literacy of the population and entrepreneurs has been classified as social information. Authorized bodies in the relevant sectors will also be able to act as advertisers of such information.

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