Nearly Half of All New Steam Games in October Were Created Using Generative AI
In October, 49.9% of new games on Steam were marked as using AI, according to an analysis of over 63,000 releases since mandatory disclosure was introduced.
An analysis by Reddit user u/ploz revealed that the share of games on Steam with disclosed AI usage has been steadily increasing. When mandatory labeling was introduced, it stood at 1.7%, and by October, it had reached 49.9%. Valve later revised the rules: developers must now primarily disclose AI-generated content that players see or hear.
Such labels were more common among smaller projects: among games with fewer than ten reviews, the share was 47%. For the most popular games, the figure was lower—14%.
Developers most frequently reported using AI for creating images and other artistic materials. It was also used for text and translations, store page design, marketing, music, and code. Voice generation and in-game content generation were significantly less common. The analysis only accounts for cases where developers self-reported AI usage, so it does not cover undisclosed AI use.
