ChatGPT Launches Verified AI 'Business Agents'
OpenAI is introducing a beta feature in ChatGPT with verified 'business agents' that will provide information about companies' products and services and help compare offerings.
OpenAI has announced Business Agents—company representatives within ChatGPT that will be able to advise users on brand offerings. Initially, the feature will be available to eligible e-commerce companies and online services in the U.S.
Users will be able to interact with an agent if the company has created one and it appears in a ChatGPT response. Users can ask questions about products and services, as well as clarify differences between offerings. The company itself sets the instructions for the agent and provides it with context about its business.
Conversations with Business Agents will be separated from the main ChatGPT chat history and marked with a noticeable label. To confirm the agent's affiliation with the organization, companies will be able to claim ownership and undergo verification through the Business Hub. OpenAI has not disclosed a uniform verification process: according to Vice President of Monetization Benji Shomair, methods vary depending on the business.
Through the Business Hub, companies will also be able to access information about mentions in ChatGPT responses and topics for which users most frequently find their offerings. OpenAI describes the launch as the initial stage of integrating businesses into ChatGPT. In the future, the company plans to explore other ways for brands to interact with customers—either directly or through agents.
